History

Audiencerate's journey began in the UK with a vision to revolutionize digital advertising through intelligent data management. From its inception in 2011, Audiencerate set out to be a pioneering Audience Service Provider, developing its own sophisticated platform for Audience Data Management (ADM).

In 2012, Audiencerate obtained one of the licenses as a Google Data Provider. From the very beginning, the company set itself apart through proprietary Audience-census and Behavioral-tracking algorithms. This innovative approach enabled real-time user analysis, allowing advertisers to identify highly relevant audience segments and optimize campaign frequency with greater efficiency. By reducing media waste and improving GRP effectiveness, Audiencerate quickly established its reputation as a trusted player within the ad-tech industry.

Over time, the company has consistently evolved, expanding its solutions with the launch of the innovative Marketing Data Platform (MDP). This platform empowers businesses to unify and activate their first-party data, building complete and persistent customer profiles to drive more effective marketing and advertising strategies powered by Artificial Intelligence.

A key milestone in Audiencerate's journey was the strategic partnership with Microsoft, announced in January 2024. This collaboration integrates advanced AI capabilities with Microsoft's cloud infrastructure, further strengthening Audiencerate's commitment to innovation, scalability, and international growth.

Today, Audiencerate stands as a reference point in data-driven AdTech and MarTech solutions, supporting companies and brands in achieving effective, privacy-compliant audience targeting through cutting-edge technologies and the advanced application of Artificial Intelligence.

With a foundation in the UK and a growing presence, including operations in Italy through Audiencerate SRL, the company continues to shape the future of digital advertising by valuing secure, reliable data utilization.