Cookies policy
Audiencerate Ltd (the “Company” or “we”), directly or via a third party contracted for providing measurement services, may use cookies and other similar mechanisms for storing and retrieving data from terminals (“cookies“) when you browse the Website to allow and facilitate your interaction with the Website. The statistics services (own and third-party) used by the Website may use cookies for the purposes of establishing metrics and usage patterns of the Website.
The use of cookies lets the server on which the Website is hosted recognise your web browser and know your connection IP address, source (URL), use time, browsing history and preferences so as to make your browsing more straightforward and allow, for example, access if you have previously registered, and access to areas, services, promotions or competitions reserved exclusively for you without you having to log in on each visit. Cookies are also used to measure the audience and traffic parameters and to track the trend and number of visits.
Additionally, we carry out the activity of digital advertising and we are a third party in relation to the website and/or a mobile app/website where you are coming from (the “Third Party Data Source”). Our role is to help advertisers in providing more relevant advertising to users: for example, a user that visits travel sites often, will be categorized in a “travel lover” group, in such way he will be served advertisements that could be interesting for him. Since, when you visit the Third Party Data Source, we install profile cookies on your browser and we may deliver some service with them; we hereby aim at explaining the processing of data that we perform.
What are cookies?
Cookies are small text files that the websites visited by a user send directly to its terminal (usually, to the browser), where they are memorised to be transmitted to the same websites during the next visit (the so called first party cookies). During the web surfing of a website, a user may receive on its terminal also third-party cookies; this happens because there may be elements on the visited website, such as images, maps, sounds, links to specific web pages of other domains that are on servers other than the server on which the requested page is placed. In other words, such cookies are set up on a website other than the one that is currently visited.
Cookies are useful for several reasons. From a technical point of view, they allow web pages to work more efficiently and adapted to the User’s preferences, such as storing their language or the currency of their country. In addition, they help those responsible for the websites to improve the services they offer, thanks to the statistical information they collect through them all. Finally, they help to make the advertising we display more efficient.
Types of Cookies
By entity managing the domain
- First-party cookies
- Third-party cookies
By Expiry
- Persistent cookies
- Session cookies
By Purpose
- Personalisation cookies
- Analytics cookies
- Technical cookies
- Behavioural advertising cookies
What types of cookies do we use in our clients websites?
Profiling cookies are used to create a user’s profile, based on the preferences and likings showed by them during the navigation on Internet, and to make display advertisings consistent with their profile. In such way, the advertisings that displayed on the Third Party Data Source and the other websites that host our cookies could be more of interesting to you. User’s prior consent is requested in order to install such cookies, as provided pursuant the current Privacy Regulations. For such a reason, when users access the Third Party Data Source a specific banner is displayed, informing them about the used on the Third Party Data Source and asking for their consent for the installation, for example by requesting them to click on a specific acceptance button.
For further information, please read the third parties’ privacy and cookies policies.
You are free to block the installation of profiling cookies, at any time, and this will not compromise, in any manner, the possibility to visit the Third Party Data Source and benefit of its contents.
Our profiling cookies are installed directly by the Company. Such cookies are persistent cookies and have a maximum duration of 12 months. The Third Party profiling cookies used in other websites are the specified in the following table:
| Name | Cookie's category |
|---|---|
| arcki2 | Third party profiling cookie |
| arcki2_pubmatic | Third party profiling cookie |
| arcki2_smart | Third party profiling cookie |
| arcki2_adform | Third party profiling cookie |
| arcki2_ddp | Third party profiling cookie |
| arcki2_ddp2 | Third party profiling cookie |
| arcki2_GDPR-CONSENT | Third party profiling cookie |
| OPT-OUT | Third party profiling cookie |
The third parties that act as independent Data Controllers thought our technology are specified in the following table, together with the link to their policies:
| Third Party | Cookie's category | Link to the policy |
|---|---|---|
| Double Click | Third party profiling cookie | https://support.google.com/adsense/answer/2839090?hl=it |
| Adform | Third party profiling cookie | https://site.adform.com/privacy-center/website-privacy/website-privacy-policy/ |
| Equativ | Third party profiling cookie | https://equativ.com/privacy-policy/ |
| Azerion | Third party profiling cookie | https://azeriondigital.com/privacy-notice |
| Pubmatic | Third party profiling cookie | https://pubmatic.com/legal/privacy-policy/ |
| Eyecta | Third party profiling cookie | https://www.eyeota.com/eyeota-privacy-policy |
What types of cookies do we use in our websites?
- Analysis Cookies: these are cookies that, treated by us or by third parties, allow us to quantify the number of users and thus perform the measurement and statistical analysis of the use made by users of the service offered. To do this, we analyze your browsing on our website in order to improve the offer of products or services we offer you.
- Behavioural advertising cookies: these are cookies designed and used to manage, in the most efficient manner as possible, the advertising spaces that, where appropriate, have been included in the website, application of platform from which it provides the service requested. These cookies store information on the user’s behaviour obtained through the continuous observation of their browsing habits, which allows a specific profile to be developed to display advertising according to the said behaviour.
- Technical Cookies: these are essential and strictly necessary for the correct functioning of a web portal and the use of the different options and services it offers.
List of cookies by editor:
Technical Cookies
| Property | Cookie | Purpose | Term |
|---|---|---|---|
| audiencerate.com | _gali | Cookie required to use website options and services | session |
| audiencerate.com | cookielawinfocheckboxadvertisement | Cookie required to use website options and services | in a year |
| audiencerate.com | cookielawinfocheckbox-analytics | Cookie required to use website options and services | in a year |
| audiencerate.com | cookielawinfocheckbox-functional | Cookie required to use website options and services | in a year |
| audiencerate.com | cookielawinfocheckbox-necessary | Cookie required to use website options and services | in a year |
| audiencerate.com | cookielawinfocheckbox-others | Cookie required to use website options and services | in a year |
| audiencerate.com | cookielawinfocheckboxperformance | Cookie required to use website options and services | in a year |
| audiencerate.com | CookieLawInfoConsent | Cookie required to use website options and services | in a year |
| audiencerate.com | fs_uid | Cookie required to use website options and services | in a year |
| audiencerate.com | viewed_cookie_policy | Used to remember preferences with regards to the established Cookies Policy | in a year |
Analysis Cookies
| Property | Cookie | Purpose | Term |
|---|---|---|---|
| audiencerate.com | _ga | ID used to identify users | in 2 years |
| audiencerate.com | _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | sessio n |
| audiencerate.com | _gid | ID used to identify users for 24 hours after last activity | in 22 hours |
| audiencerate.com | ajs_anonymous_id | Used for Analytics and help count how many people visit a certain site by tracking if you have visited before | in a year |
| audiencerate.com | ajs_group_id | Track visitor usage and events within the website | in a year |
Third Party Cookies
| Editor | Privacy Policy |
|---|---|
| Google Analytics | https://privacy.google.com/take-control.html |
Who are the recipients of the information? Where are they located?
The information collected through Cookies may be used both by the Company and by third-party collaborating companies, such as advertising network operators and agents and/or advertises, for the purposes described in the previous section.
Some of these third-parties may be located in third countries whose legislation does not offer an equivalent level of data protection; however, the User may consult the appropriate guarantees they offer to ensure that international transfers of data are carried out taking into account the rights and freedoms of the data subjects.
The User can find out more about these third-parties, as well as the types of cookies they install, the purposes for which they process the data, the guarantees they offer to carry out international transfers, the retention periods, and how preferences can be configured with respect to them, through their privacy policies. In any case, the Company is not liable for the accuracy and content of the privacy policies offered by such third parties on their websites.
How to manage cookies and oppose to their use
There are several options to manage, disable and remove the cookies.
- Modify your browser settings
Please follow the instructions provided by your browser’s producer to discover how to manage, disable or remove all the cookies (technical, analytics and profiling):
Please be careful in making your choice. Indeed, by blocking the receipt of all the cookies indiscriminately, including the technical ones, without providing a specific exception for the Third Party Data Source, you might be no more able to surf on the Third Party Data Source or to benefit, in whole or in part, of its functionalities. Furthermore, removing all the cookies from the browser, also the technical cookies could be removed and, therefore, you could remove the preferences set up by using the Third Party Data Source or no more find products or services included in your basket.
When you opt out, we will place an opt out cookie on your computer. This cookie tells us not to collect your information. Please note that if you block, delete or restrict cookies in any way, or if you use a different computer or Internet browser, you may need to renew your opt out choice. To effectively opt out users must opt out on every device and browser using our opt out methods described below.
- Mobile opt out
As for any data collected through mobile application, you may autonomously deactivate the use of the advertising identifier (ID) of your Device, depending on the model, as illustrated below:
Or following these instructions: http://www.networkadvertising.org/mobile-choice.
These changes only apply to the browser via which you are currently connected.
To delete cookies in other devices, you must follow the process described in those devices. - Audiencerate Opt Out
In order to disable the first party profiling cookies, which means those installed directly by us, you can directly here:
You can also use NAI Consumer Opt Out page to set your preference which will prevent Audiencerate or any other NAI member from creating interest data based on information collected from that browser.