In the world we live in today, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Modern consumers are overwhelmed with brand marketing and messaging and as a result, they have become increasingly discerning of which messaging they will engage with. When using a data-driven strategy, marketing teams can drastically increase the chances that their target audience will engage with their ad, read a blog post, or perform another action that drives a conversion goal.
Marketing needs to be data-driven to be effective! If you know your target user’s behavior, goals, pain points, and challenges, you can develop marketing campaigns that cater to their specific needs.
Data such as a user’s browsing patterns, social media activity, online purchase behaviour, and other metrics can help you focus your marketing efforts on what works. So it is essential to collect as much information about your target market as you can. This data will be at the core of any successful marketing strategy.
So how do you make your marketing and advertising campaigns data driven?
Personalize your campaigns
According to research, marketers claim that there is a high demand for customer-centric communications. Big data and innovative analytics tools enable marketers to create highly targeted campaigns with personalized communications.
With carefully analyzed data to back their marketing strategies, marketers have a much better idea of what and when to send marketing messages. This timeliness and accuracy increases the chance of striking an emotional chord with the audience and encouraging positive engagement.
Create Better Customer Experience
Customers want information that’s useful and beneficial to them. Through data-driven marketing, campaigns are targeted towards a specific need and the added personalization afforded by data-driven marketing builds trust between a consumer and brand while creating positive customer experiences. Data-driven marketing focuses on using in-depth consumer profiles to make the customer experience better. This is essential to success, as almost half of consumers report leaving a website to purchase a product elsewhere due to a poor experience.
Create Relevant Content and Improve Continuously
Delivering the right message – one that caters to personal interests and creates value – at the right time is essential to connecting with your consumers. Data-driven marketing helps businesses deal with new information and improve the quality of their products and services to keep up with changes in the marketing environment. By diving into your analytics, you can find what messaging and which pieces of content are resonating with your audience. This can lead more effective product decisions and help you understand your clients
Being data-driven also improves the overall quality of your content and allows teams to make more informed decisions.
After identifying the data driven approach to creating your campaigns, the next step will be finding the right media channels for distribution and time to activate the campaigns.
Understanding the nuances of which channels to invest in for certain audiences is essential to media spend optimization efforts. It ensures the most engagements for the least amount of money.
Today’s consumer expectations demand data-driven marketing, especially when coupled with the ever-growing number of channels, applications, and devices to reach them on. Once implemented, these plans allow you to harness the power of your data by creating personalized customer experiences, optimizing spend, and driving higher ROI. At Audiencerate, we provide you with high quality data to run better performing marketing campaigns.