In the world we live in today, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools

London, 9th November 2022 – Expandi Group, one of the largest EMEA B2B data-platform, digital-advertising, and marketing-services providers, and Audiencerate, the identity hub enabling compliant

With Black Friday just around the corner, brands are gearing up for another record-breaking year. Millions of shoppers eagerly wait for Black Friday deals to

As students plan to say bye to their summer freedom, parents are getting ready to let go of their pay-checks. According to a Deloitte forecast,

There has been a recent  rise in demand for personalised customer experiences and this has left many marketers struggling to deliver. The trending discussion now

We live in an era where television, radio, and newspapers are no longer the only way to reach your audiences. We’re in a world where

Lighthouse List, the boutique data company that provides quick, custom segments with great accuracy and 2 to 3 times the scale, has announced its partnership

Audiencerate, the identity hub enabling compliant data-driven advertising, has announced a partnership with Media Source Solutions, the data company that provides verified data and prebuilt

The marketer’s world is extremely complex, and customer expectations are high. The hat goes off to companies that can respond to all customers with unique,

While the widely known quote by Benjamin Franklin ‘time is money’ is used often, it rings especially true in the business world. Making the most

Advertising and marketing can prove to be challenging endeavours. Sometimes marketers can unintentionally deliver the wrong message to their audience, which can lead to a

Readily available access to good customer data has always been important to marketers. Having a data-backed picture of who your ideal audience is, and the

Received industry wisdom would have you believe that it ‘costs five times more to acquire a new customer than to retain an existing one’; although

New breed of affordable CDP significantly reduces implementation process and time to value Audiencerate, the company behind the highly regarded identity hub powering compliant data-driven

Demographic targeting is defined as a type of marketing segmentation. Segments include family size, religion, gender, age, ethnicity, education and even income. The data from

If you’ve heard of the space race, get ready for the post-cookie contest: buy-side players across the board rush to develop the ultimate advertising solution.

For marketers, acting with speed and agility is essential, especially today when responding to changing consumer behaviour is more time-sensitive than ever. But their desire

In order to understand how third party cookies are used, we need to understand how and when they are created.  Imagine visiting your favourite shoe

When we think about the current state of the ad tech industry, we think about change. We think about hybridity, the merging of on and

Q1: What technological developments can we expect in 2022? A: To understand what to expect in the future, we first need to take our bearings

Following several delays, Google will finally phase out the use of third-party cookie tracking systems in 2023. In doing so it will join the ranks

COVID-19 transformed the marketing landscape. While eCommerce was already steadily moving into the mainstream, real-life restrictions and lockdowns accelerated the transition to online retail. Companies

Our CEO Filippo Gramigna gladly welcomes Audiencerate’s founding Advisory Board members, signalling the next step in Audiencerate’s ongoing evolution. Continuing Audiencerate’s commitment to growth, we

We are thrilled to announce the appointment of Filippo Gramigna as our new Chief Executive Officer. Previously a strategic advisor here at Audiencerate, Filippo will leverage his

Our CEO, Filippo Gramigna, gives his thoughts on the recent blog post from Google on “Charting a course towards a more privacy-first web”. Last year

Our CEO Filippo Gramigna writes on the importance, and process, of Audiencerate achieving the TRUSTe International Privacy Verification Today, we’re extremely pleased and proud to