New breed of affordable CDP significantly reduces implementation process and time to value
Audiencerate, the company behind the highly regarded identity hub powering compliant data-driven advertising, today announced the launch of its new customer data platform (CDP) that promises to significantly reduce the complexity of orchestrating first party data, making their technology more accessible to brands of all sizes. This new breed of extremely fast and scalable CDP technology will support companies of all sizes, guaranteeing modular and accessible pricing.
Having established a successful international data onboarding business for programmatic advertising, this new platform further builds on the Audiencerate vision of empowering organizations to easily leverage customer insights to improve experiences and acquire better customers on top of supporting customer retention.
Unlike existing CDP solutions that can prove expensive, complex and cumbersome, Audiencerate CDP has been designed to ensure brands generate value from their customer data in record time. Innovative data architecture, built leveraging an existing partnership with AWS, allows for significant scale at speed and it further contrasts its approach by placing a greater emphasis on customer acquisition, helping brands increase new business revenues as well as improving customer journeys.
Accelerated digital transformation, brought about by the pandemic, coupled with the critical need for effective first-party data management in the wake of cookie deprecation, could see the CDP market grow to a $10.3 billion valuation by 2025*. The affordability of the new Audiencerate CDP platform will also allow SMEs to enjoy marketing technology that was previously the preserve of enterprise level brands.
Eliminating the complexity from customer data management is fundamental to the innovative design of the Audiencerate CDP interface which has been developed in cooperation with Belka. No developer resource is required for behavior and customer data collection, audience segmentation is flexible and intuitive, and customer acquisition is prioritized with an audience reach amplifier feature available. With increasing use of machine learning, the product roadmap further builds on this vision by removing complexity from traditionally challenging functions such as personalization, analytics insights, consent management, and customer data enrichment.
“Our CDP was developed thanks to collaboration with a multidisciplinary team based both in the UK and in Italy and which I thank for truly outstanding quality. We believe our solution can truly help a growing number of companies who recognize the vital need to understand and make the most of their proprietary customer data to remain competitive,” commented Filippo Gramigna, CEO of Audiencerate. “Consumers, on the other hand, rightly ask for this to be done with an approach that respects privacy. We have always been at the forefront of compliance with privacy regulations thanks to TrustArc’s global certification and our new CDP will help companies achieve demonstrable value in record time, in compliance with regulations such as the GDPR and CCPA. “
Audiencerate is the identity hub that supports marketers thanks to its proprietary technology with privacy compliant data. Companies, large and small, can run marketing campaigns with better performance thanks to onboarding, management and activation of first and third party data with an approach focused on ease of use and scalability. Based in London and a team across the United States, UK, France, Italy, Spain, Audiencerate allows companies around the world to achieve their marketing goals by leveraging their data assets.