Our CEO Filippo Gramigna gladly welcomes Audiencerate’s founding Advisory Board members, signalling the next step in Audiencerate’s ongoing evolution.
Continuing Audiencerate’s commitment to growth, we are extremely pleased to announce that we will be working with Doug Knopper, Ralf Jacob and Saqib Mausoof as the founding members of our brand new advisory board. It is an immense privilege to have these reputable industry leaders providing guidance, strategic insight and support with our future activity, including potential M&As and business partnership. Their interest and appetite for what we do proves that Silicon Valley is looking at us as a key player in the changing adtech landscape.
The collective experience they bring to the board – along with that of Danièle Gabbai, Head of Strategic Partnerships and Alliances at Nexi – will be invaluable to Audiencerate; Doug Knopper was former General Manager of advertising technology at DoubleClick and former CEO and co-founder of FreeWheel; Ralf Jacob was previously President and CRO of Verizon Media Platform; and Saqib Mausoof was former Chief Data Strategist at IPG Mediabrands. They will be working closely with myself and our leadership team to develop solid solutions in first party data on-boarding, CTV audience targeting, and to overcome the challenges of cookie depreciation.
Speaking on his appointment to the Audiencerate Advisory Board, Doug Knopper said: “I only work with great companies that have impressive leaders. Audiencerate meets that criteria, and its influence on the industry in providing a differentiated identity solution that meets the needs of all constituents is a huge opportunity for the next marketing decade.”
Ralf Jacob commented: “There are only 11 certified Google DMPs in play, Audiencerate is the only independent entity that is not owned by a larger organization. Independence and neutrality is key in adtech, and Audiencerate’s ability to quickly and adequately adapt to a changing industry has really impressed me.”
Saqib Mausoof concluded: “Audiencerate has been forceful in its treatment of consumer privacy from a GDPR and CCPA perspective. Its stance has been towards finding a solution that works for the industry and thus they are integrated with Google stack, ID5 and AdForm, among many others such as compliance companies like TrustArc. Trust and tech have to go hand-in hand and this means that the right approach will be beneficial for the identity ecosystem at large.”