Lighthouse List, the boutique data company that provides quick, custom segments with great accuracy and 2 to 3 times the scale, has announced its partnership with Audiencerate, the identity hub enabling compliant data-driven advertising.
The partnership will enable Lighthouse List to make its highly-accurate global audience data available to marketers in the Google DV360, Adform and Audiencerate Data Marketplace. As a data onboarding platform, Audiencerate bridges the gap between data providers, agencies and brands, enabling marketers to run better-performing digital campaigns with trusted and reliable targeting data.
With over 25 years’ experience helping marketers to target their audiences effectively, Lighthouse List provides consumer & business audience targeting marketers can trust. In addition to their 3,000+ on-demand audiences, they also provide B2B and B2C data to enrich identity graphs, as well as custom audiences, delivered in 72 hours.
Thanks to their no.1 ranking across multiple consumer segments by independent data evaluator Truthset, Lighthouse List specializes in multicultural and demographic audiences. They also offer life stages, lifestyles & event data, in-market audiences as well as numerous behaviour- and interest-based segments.
Mark Traverso, President and CEO of Lighthouse List, commented, “We’re thrilled to partner with Audiencerate to make our audience targeting data available to more marketers who are on the hunt for reliable and high-performing audiences. Audiencerate enables data providers like us to gain exposure to marketers around the globe and we’re excited about the opportunities this partnership will bring.”
Filipo Gramigna, CEO of Audiencerate, commented: “This is a very exciting time for us as a company as this partnership will enable us to provide more reliable and high-performing audiences. The world is constantly evolving and we have to meet us with the changes by providing more data options. Our partnership with Lighthouse List will enable us to support both existing and new clients in achieving precisely targeted advertising at scale’’
About Lighthouse List
Lighthouse List is a boutique data company offering great accuracy and scale. In addition to our 3,000+ on-demand audiences, we also provide quick, custom segments for your specific data needs as well as B2B and B2C data to enrich your identity graph. Having built a name for ourselves that’s synonymous with data quality over the past 25 years, we provide consumer & business custom audiences you can trust. https://www.lighthouselist.com/
Audiencerate enables compliant data-driven advertising. Via our proprietary technology and platform, we bridge the gap between data providers, agencies and brands, so that marketers can run better-performing digital campaigns with trusted and reliable targeting data In the privacy-first era, Audiencerate is committed to keeping trust and compliance at the heart of its business. Headquartered in London, and with a team based in the US, UK, France, Italy, Spain, and Sweden, Audiencerate helps companies across the globe to realize their marketing data objectives. https://www.audiencerate.com/